The Steelers’ Limited Edition 50th Anniversary Terrible Towel has just been revealed — and here’s what fans should know about its release.

The new Terrible Towel features a stitched “Est. December 27, 1975” badge, which commemorates its inception 50 years ago. Additionally, each limited edition towel is numbered 1 to 5000. Each buyer will also receive a collector’s guide that dives into the lore and history of the Terrible Towel.

According to the official Steelers Pro Shop, the Limited Edition 50th Anniversary Terrible Towel will be released on July 1 at 10 a.m. EST — and with only 5,000 available, supplies will be extremely limited, so those looking to make a purchase should clear their schedules. Fans can take a look at the design below:

Take a detailed look at the Limited Edition 50th Anniversary Terrible Towel 👀

Dropping July 1st, 10am EST pic.twitter.com/2Dws0UKFKD

— Steelers Pro Shop (@SteelersShop) June 28, 2025

Since the Steelers debuted the Terrible Towel in against the Baltimore Colts 50 years ago, it has become a larger-than-life symbol of Pittsburgh sports — as evident by its journeys to unbelievable locations like Mt. Everest and even outer space.

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This article originally appeared on Steelers Wire: Steelers reveal 50th Anniversary Terrible Towel: release date, details