After Josh McDaniels’ time was up for the Las Vegas Raiders organization, in came Antonio Pierce. When it started, it looked like it could be a long, successful career as a head coach.

Former Raiders coach switches gears, joins athlete branding company

But that came to an end fast. The team dropped to 4-13, and any momentum Pierce had built quickly vanished. Players weren’t backing him the way they once had. The Raiders let him go and hired Pete Carroll in his place.

Now, instead of prowling NFL sidelines, Pierce is diving into a different kind of role. He recently shared on Instagram that he’s been hired as chief strategy adviser at a group called Athletes in Control.

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Not much is known about the company, but their Instagram hints at branding work for athletes. Their bio includes the phrase “NIL to HOF,” which suggests they may be focused on helping players turn name-image-likeness opportunities into long-term success.

Interestingly, Jayden Daniels, now the Commanders’ quarterback and one of Pierce’s former players at Arizona State, is also tied to the company as a brand ambassador.

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