CEO of Ladies European Tour Alexandra Armas to step down Oct. 1 after six years at helm

The Ladies European Tour announced on Monday that CEO Alexandra Armas will step down from her post Oct. 1, 2025. Armas has led the tour since 2020, increasing the number of tournaments and doubling purses during her time at the top.

“It has been an honor to serve as CEO of the Ladies European Tour and to contribute to the advancement of women’s golf,” Armas said in a release. “I’m incredibly proud of what we’ve achieved together – from expanding the schedule and prize funds to building a stronger, more sustainable future through international collaboration. I want to thank the players, partners, board members, and the exceptional team at the LET for their support, passion, and commitment.”

Alexandra Armas addresses the crowd at the 2025 Ladies European Tour season launch.

This was actually Armas’ second stint as Executive Director and CEO of the LET. She previously stepped away in 2012 after seven years of guiding the tour. The Spaniard originally took the post in 2005 after the board voted out its previous incumbent. There were only 15 events on the schedule when Armas took control and it swelled to 29 events in 2008 before financial troubles crippled the world.

The Wake Forest grad and former LET pro also helped establish the Access Tour, a feeder tour for the LET, giving more opportunities to up-and-coming European players.

In her second stint, Armas oversaw the LET’s joint venture with the LPGA. While a formal merger never came to fruition, the more unified approach served to strengthen the LET.

“Alex’s dedication to the LET and the women who compete on it has been extraordinary,” said board chair Marta Figueras Dotti in a release. “She has led with courage, clarity, and care for the players and the broader golfing community. Her long-standing commitment to the LET – as a player, Executive Director and in her current role as CEO – has helped shape the modern identity of the LET. On behalf of the LET Board, I thank her for her outstanding service, and I look forward to seeing how she continues to inspire and support the game she loves.”

The board has retained Elevate Talent, the same firm that led the search for the LPGA’s new commissioner, Craig Kessler.

This article originally appeared on Golfweek: Alexandra Armas, CEO of Ladies European Tour, to step down in October

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