The Cleveland Brownsteased the release of a new helmet yesterday, and now they have finally revealed it to the public.
And it is, well, interesting.
The Browns are adding a brown helmet to their arsenal. It features a double orange stripe with a brown stripe down the middle, and a brown facemask. The team dropped both photos of the team wearing the helmet, as well as the following video:
a new look up top, molded by hardened toughness pic.twitter.com/NzsyTDZMFl
— Cleveland Browns (@Browns) July 23, 2025
This helmet also features the all brown alternative uniforms that the Browns wore from 2020-2022. It appears these jerseys are making a return to the rotation as well, paired with the new brown helmet. It is one thing to wear the uniforms, but another thing to get some wins in the new look.
They are calling these uniforms the “alpha dog” helmets.
There’s a new leader of the pack@DUDEwipes | #DawgPoundpic.twitter.com/yfThgLNU7I
— Cleveland Browns (@Browns) July 23, 2025
This is the second alternative helmet that the Browns have introduced in the last three seasons, adding the all brown helmet in with the all white helmet.
What do you think of the new look?
This article originally appeared on Browns Wire: Browns reveal one of the ugliest helmets imaginable