While the prospects of name, image and likeness, better known as NIL, has taken the sport down a notch or two, there are still some very cool features that come from the new method to pay players.
One form of NIL that is pairing athletes with cool sponsor deals is professional sports teams running NIL programs. The Chicago White Sox have brought back their NIL program, dubbed as CHISOX Athletes. Being in the program, athlete partners will receive branding opportunities across White Sox platforms, a professional photoshoot at a Chicagoland venue and custom gear. Athletes in their first year with the CHISOX Athlete program will also get to throw out the first pitch before a game, and watch that game in a suite.
Highlighting the new additions for the 2025 year is Michigan State point guard Jeremy Fears Jr. Fears, a Joilet (IL) native, will get to support the baseball team from his home state, while they subsequently will support him.
Being showcased with Drayk Bowen, a Notre Dame linebacker, the two athletes join a roster of over a dozen athletes. The program started in 2022, and is heading onto it’s fourth year.
The Chicago White Sox have announced their 2025 NIL roster of CHISOX Athletes.
Notre Dame linebacker Drayk Bowen and Michigan State guard Jeremy Fears Jr. are among the additions to the program.
Read: https://t.co/jkXNoIzCROpic.twitter.com/GMk2JcDzBz
— On3 NIL (@On3NIL) April 22, 2025
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This article originally appeared on Spartans Wire: Michigan State basketball PG Jeremy Fears partners with White Sox