Old habits die hard — and this couldn’t be more true than for Aaron Rodgers, who had his longtime helmet model banned by the NFL this offseason.

Rodgers wasn’t thrilled about the switch to the newer, safer, and more innovative F7 Pro — and let reporters know about it at media availability.

I recently had the opportunity to interview Certor Sports CEO Jeremy Erspamer about the F7 Pro model — and here’s what he had to say in regard to veteran players, like Rodgers, giving up their old helmets:

“I feel for players like Aaron Rodgers,” Erspamer said. “He’s worn that same helmet model basically his entire career. As he said, he’s never been hurt in it. I’m sure it feels like an old friend when he puts it on his head. I completely understand, from a player’s perspective, that potentially causing frustration. I also understand the desire of the NFL — and for us, as helmet manufacturers — trying to develop new technology. Technology is evolving probably quicker than most people think. And the ability to protect athletes better comes along with that.”

Rodgers will have plenty of time this offseason to adjust to the state-of-the-art F7 Pro — but his feedback remains valuable to Erspamer and Certor Sports as they refine both existing and in-development models.

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This article originally appeared on Steelers Wire: Steelers QB Aaron Rodgers’ helmet comments draws response from CEO